With an innumerable amount of fonts, sizes, styles, color
and paper to choose from, selecting the perfect business card can turn into a
massive headache.
To make the selection and design process a bit more trouble
free consider certain things.
Business industry cards are usually quite conservative if
the career field you are involved is a financial one.
Banks, mortgage
companies, accountants, insurance, financial planning, etc – usually designs
are simple, but elegant with one or two colors used. Education is another field in which cards are
quite conservative, but perhaps the school’s mascot or slogan is featured for propriety’s
sake and to brand the institution.
However, if you work in architecture,
graphic design, etc, where the field is a bit more creative, you can be a tad
adventurous with your card as long as the basics such as name, phone, company,
web site and email are still legible and prominent.
When it comes to creativity and cards, usually it’s people
such as artists, fashions designers, hair dressers, makeup artists, who can get
a little crazy with their cards -- BUT if you don’t follow the rules of design
there will be overkill on certain things. There are still rules for these types
of cards!
Another crucial element in the design of your card concerns
the paper you choose. Matte, glossy, linen, C1S (one side glossy, the other
side you can write on it), are just a few types of card stock you can choose
from.
The choice is easy if you follow certain guidelines:
·
Conservative types use matte or linen finish to
reflect the business. No glitz and glamour.
·
Artistic types can get away with a nice, glossy
card with unusual color selections and fonts.
·
Beauty professionals can strut their stuff –
wild prints, unusual but legible fonts, die cuts – all the better to show off
your creativity.
Just follow a few of these guidelines,
and you will have the business card that projects the image you want to share
with the world.
