When designing a document, whether it is a magazine or something
as simple as a business card, a graphic artist worth his salt will instinctively
know the fine line between classy and cluttered. What we mean by that is with
all the different types of fonts, spacing, clip art, word art and symbol
possibilities, sometimes it’s not hard to want to use every trick in the book.
In other words, learn how to stop while you’re ahead. In the
world of fashion, an adage that many style gurus follow is to put on an entire
outfit, complete with jewelry and accessories take a look in the mirror – and then
remove one or two things. In the end you’ll look polished.
The same rule can be applied to graphic design.
Here are a few tips
to follow:
Be Careful with Color
Just because you may think that orange and green look
good together doesn't mean your client will. Many newbie graphic designers make
the mistake of thinking that the more colorful the graphic is, the more
attention it will receive. Big Mistake!
Be Careful with Fonts
The old saying "KISS - Keep it simple stupid" applies to this mistake that is often made when first starting out. Using too many fonts will give your design not only an amateur's appearance, but a much cluttered piece of work.
The old saying "KISS - Keep it simple stupid" applies to this mistake that is often made when first starting out. Using too many fonts will give your design not only an amateur's appearance, but a much cluttered piece of work.
Be Careful with Line and Letter Spacing
In getting the word out about whatever you are trying to
promote, impulse may tell you to try to cram as much text as possible in a
small space on the document. Be a great editor too and just stick to the “who, what, where, when, why and how.”
Following that simple edict will help any document you design be easily
understandable!
Follow those rules, and you’ll have a great document in
no time!
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