When it comes to printing, no design programs used for
creating marketing materials are the same. The delineation between them has to
do with the level of professionalism and creativity of the graphics designer in
question.
As mentioned in earlier blog posts, the look and feel of
your materials are crucial to creating an identifiable brand that reflects its
image.
Some reference points to remember are simple ones. Graphics
designers worth their salt use the Adobe suite of products such In Design and
Creative Suite. These are the granddaddies of design, or as it used to be
called “desktop publishing.” They allow for varies of fonts, shading layering,
textures, shaping, whatever your heart desires, etc. The one caveat is that
the cost of these programs can be high, ranging from a few hundred dollars to
thousands!
If you need something quick, easy and dirty (how does that
sound) people can always turn to the Microsoft products such as Word and PowerPoint.
These programs are good for what could be considered the homegrown approach to
design, for instance a neighborhood newsletter, small signs, letters,
documents, etc. Cost varies, too, ranging in the hundreds of dollars.
Just remember, it is very important to decide which type of
program you need so you can the best result for your marketing materials.


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