People who practice graphic design are some of the most artistically gifted people in the workplace. They use diverse media to create various ideas for direct mail marketing…they have the ability to develop your ideas into the printed form.
When talking to graphic artists, they have many of the same concerns, especially when it comes to having a great relationship with their clients.
So what exactly can you do to make your relationship with a graphics design artist a mutually beneficial one when seeking to have something printed? Follow these ideas:
- Don't design. Graphic designers are problem solvers. So, present them with a problem to solve, because they are much more versed at visual problem solving than you are. Why else? Because design elements are related and must be handled with cohesion in mind.
- Graphic designers need structure. Pretend you don't know anything about the designer's process and see what works for them. "What do you need from me to start?" Communicate the generalities first: "I'm looking for a print brochure to be designed, around letter-size, color, maybe 8-16 pages."
- Understand the designer's value. Without respect, the first two issues above can't be resolved. It's important to understand the value that graphic designers bring. This can be especially difficult for some technical people, such as software developers, engineers, and technical writers. Some positions within the organization may regard graphic design work to be merely "cosmetic" and "embellishments."
Follow these friendly tips, and you’ll forge a great relationship with your graphic designer.
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