Why You Need Direct Mail Marketing!

Need to get your message out to as many people as possible in a manner that is organized, direct and prompt? You can’t beat direct mail for a number of reasons. AA Printing has a direct mail division called ARC Distribution that can handle your needs. Here’s how Arc Distribution can make direct mail marketing the right choice for you and your company (campaign, etc):

• Direct mail marketing is quick to produce. You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer.
• Direct mail marketing offers quicker response. Not only is direct mail quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.
• Direct mail marketing is highly targeted. Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or area of the Treasure Coast you feel is most appropriate for your business.
•  Direct mail marketing means less competition. Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.
• Direct mail marketing is more personal. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader.
• Direct mail marketing allows for easier response. The inclusion of an order card and return envelope makes it convenient for the consumer to respond to direct mail.
• Direct mail marketing creates list of loyal customers. Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns.