It’s happened many times to many a print shop…a customer rushes in panting and breathless because they need something printed now, now, NOW.
First question normally asked is “Do you have your artwork?” Then, more than likely, the next question is “What kind of paper do you want?” And finally, “How many copies and when is the latest you need it by?”
If the client can’t give you an answer, undoubtedly that is going to make life difficult for all involved. Therefore it is crucial for everyone to work together for a successful conclusion that gets money in the register and a client with their product.
Here are some tips for clients who are in a last minute rush:
· Have your artwork ready. Have it on a flash drive. And remember, if the artwork is of poor quality and heavily pixilated, it won’t look sharp and clear on the final product. A graphics designer and Photoshop can only do so much.
· Wait your turn. While print shops do have a multitude of machines, more than likely they are not idle. All day, every day, documents are being printed, whether large or small. And if it is a very busy time, more than likely if you need a magazine, a book or a large poster printed, you are not going to get it in the next five minutes. Sorry, but that happens.
· Be nice to the print shop employees. Yelling, being demanding and going into hysterics is not going to help your cause. Being friendly, understanding and willing to negotiate a delivery time will.
Every client is important, there is no doubt. Every client has different needs and objectives. Our goals as printers are to serve you in the best way possible. Keep the lines of communication open and everyone will be satisfied.
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